Company Profile

Lovol (Weichai Lovol Heavy Industry Co., Ltd.) founded in 1998, is a world's leading mechanical equipment industry group. Based on the intelligent equipment industry, Lovol leads the industrial innovation and development in the fields of agricultural equipment, construction machinery, vehicles, engines, financial technology and network technology. It consists of Weifang Lovol agricultural equipment group, Tianjin Lovol Engine group, Shandong Lovol axle and transmission group, Qingdao Lovol construction machinery group, Shandong five-star vehicle group, Italy Arbos Europe group and other branches.As the witness of the revitalization of China's agricultural equipment industry and the leader of China's agricultural equipment industry, Lovol is the only independent brand in China that can provide the overall mechanization solution for modern agriculture. In 2019, the brand value of Lovol reached 68.875 billion RMB, ranking 72nd among "China's 500 most valuable brands".

Lovol has been actively deploying a globalization strategy. Since 2014, it has successfully completed the acquisition of Arbos, Goldoni, and Matermacc, formed the Arbos Europe Group, and established a global operation center for the middle and high-end markets in Europe and the United States, laying a foundation for globalization.

Lovol has nearly 3,000 global marketing networks, with businesses in more than 120 countries and regions around the world. The market share of Lovol Tractor Products in China is 30%£¬ranking first in export for 15 consecutive years. The sales volume of harvesting machinery products has been the No. 1 in China for 19 consecutive years, and the market share of wheel harvesting machinery in China is nearly 70%.

At present, Lovol has more than 2000 R & D personnel, has established a global R&D system integrating "China + Europe + Japan", and applied for more than 2000 patents. Since 2010, Lovol has taken 3% - 5% of the sales revenue as the R&D fund every year, and is constantly committed to upgrading its products to the world's leading level.

Facing the future, Lovol will adhere to the core values of "integrity and respect, innovative with passion, professional team", further accelerate the pace of globalization development, build and improve the global operation and control system, always adhere to customer-centric, with high-quality products and services to return to global customers, and strive to become the leading brand of global intelligent agriculture industry.