Electra Consumer Products, a global player with over $500 million in turnover is introducing the Chinese air conditioning market the highest level of quality standards through its subsidiary Electra Air Conditioning (Shenzhen) Co., Ltd Based in Shenzhen, Shenzhen Electra is selling 80% of its production to export markets, mainly to the European countries, which obliged her to comply with the highest European market demand for superior high quality products. According to the company's policy, the most advanced computerized acoustics laboratories, audit systems and state of the art facilities are being used in the R&D process allowing the company not only to comply with ISO 9001 and ISO 14001 but to receive applause from its European sales network. Electra Air Conditioning (Shenzhen) Co., Ltd has started operation in August 1998, producing a full line of products with production capacity of 800,000 units annually. The company has integrated the DFT technology which allows it to reduce stocks and to manage more efficiently its time to market production. In order to meet with the new European regulations regarding new refrigerants, the company has prepare itself for a full range of 410A products, as it is already producing for the past two years a full line of 407C products. In its large product line, the company is implementing the Inverter technology, developed in the R&D laboratories of the company as well as scroll compressors and innovative filtration features such as active electrostatic filters and Ionizer. These high quality standards and innovative technologies allow the company to position itself high even in the tough Chinese air conditioning market. Electra Air Conditioning (Shenzhen) Co., Ltd has introduced a new brand to the Chinese market, ELECTRA. Shenzhen has three sister companies in Europe, Airwell, Wesper and Barlassina. This company is producing room air conditioners and full range of commercial units such as Ducted Units, Water Source Heat Pump, Water-cooled Package, Mini Chillers and air-cooled chillers with capacities up to 700kw.