Company Profile

Located in Shunde of Guangdong reputed as 'Top 100 Counties of China', Midea initiated its business in 1968. Today, Midea has become a sizeable conglomerate with focus on household appliances and concerning relevant fields of real estates, logistics, finance and maintenance equipment for public highways, turning into one of the most sizeable household appliance bases and export bases in China.   Midea formally entered into the household appliance industry in 1980, starting to use the brand name of Midea in 1981. In 2001, Midea became a nongovernmental enterprise. In 2004, Midea accelerated its paces in market expansion through successive acquisition of Hefei Royalstar and Guangzhou Hualin.   Today, Midea Group holds total assets of 16 billion with 65,000 staff and owns over ten famous brands in several industries, namely Midea,and Welling, etc. The Group has established production bases scattered in Shunde, Guangzhou,Zhongshan, Wuhu, Wuhan, Huaian, Kunming, Changsha, Hefei and Chongqing,shangyu,suzhou etc, covering total area near 10000 acre, with marketing network spreading over the whole China, and establishing branch subsidiaries in America, Germany, Japan, Hong Kong, Korea, Canada and Russia etc. Currently, Midea has the most sizeable and complete Air Conditioner production chain and Microwave oven production chain, holding the most sizeable and complete small household appliances and kitchen appliances industry groups, with products of residential AC, commercial AC, large-scale central AC, electric fan, electric cooker, refrigerator, microwave oven, water dispenser, washing machine, electric warmer, dish washer, induction cooker, water heater, cooking utensils, sterilizing cabinet, electric chafing dish, electric oven, vacuum cleaner and small household appliances, as well as the household appliances accessory products, such as compressor, electric motor, magnetron, transformer and enameled wire etc. In 2003, Midea was chosen as the Advanced Nongovernmental Enterprise of Guangdong by Guangdong Provincial Government. In the Top 200 Enterprises with most value of export of China in 2003, Midea was ranked the 83rd. In September 2004, in the election of 2003 Top 500 Large-scale Enterprise Groups of China conducted by Chinese National Bureau of Statistics, Midea was ranked the 88th. In the same year, Midea was chosen by Guangdong Small and Inter-medium Enterprises Bureau in the first session of Top100 Nongovernmental Enterprises in Guangdong election, ranking the 1st.