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Pincer pliers are not only the totem of enterprise spirit, but also a deeper abstract understanding of corporate culture. When the reform and opening-up policy began at the end of the 1970s, several founders of this company started their expedition of entrepreneurship. In spite of shortage of technology, equipment and capital, they raised 2,000 Yuan and borrowed 2,000 Yuan, and eventually set up Yuhang County Red Star Hardware Factory with such basic tools as three pairs of pincer pliers and hammers. This was the predecessor of Hangzhou Robam Appliances Co., Ltd. During a period of more than 30 years from its establishment to development, all the employees of Robam have been going through various challenges and reforms and have displayed their spirit of "responsibility, pragmatism and innovation" at any moment. Due to responsibility, they have always been dedicating to the intensive cultivation in the industry of kitchen electrical equipment for more than 30 years; due to pragmatism, they have been endeavoring to create a brand leading in the same industry through adherence, dedication and integrity; due to innovation, they have been guiding industrial reform once again through technical improvement.

Responsibility

32 years of cohesive force, 32 years of sharing of honor, disgrace and mission.
Assume the mission of enriching local life, we started business with three pincer pliers.
Responsible to consumers, employees and shareholders.
Have the courage to lead the industry development, act as a respectable enterprise.
Brand connotation: Robam ---O means "obligated".

Pragmatism

Stick to adherence, dedication and integrity.
From Red Star to Robam, we adhere to high quality for 32 years; stand fast in kitchen appliances field for 32 years.
Our perseverance makes Robam become a time-honored brand.

Innovation

We are ambitious, enthusiastic, passionate and full of youthful spirit;
Robam performs excellently due to dimensional staff development and foresighted management ideas;
We set up polynary sales channel and new marketing system;
The advanced technologies like "non-disassembly and wash free", "double core absorber", "centralized mainflame technology", etc, drive the industrial technical innovation.